In November 2017 the new website of SOS International was launched. Iquality designed and implemented the website in the content management system Sitecore. SOS International is part of CED.
User Experience workshop: personas and mapping the customer journey
Before the official start of the project, Lennert van Hunen, Team Lead and UX/Visual Designer at Iquality, provided a UX workshop at the Amsterdam headquarters of SOS International. Lennert: “During this workshop, we created personas, mapped the customer journey and penned down the goals of the website. These components help designing the wireframes and were very valuable to SOS International.”
A fast front-end and Sitecore implementation due to existing frameworks
After designing the visual design our front-end and Sitecore developers started developing the website. Lennert: “The whole website was designed and developed within one company, this made it easy to communicate and to solve minor differences between the website and design. After testing the acceptance test environment the design was also thoroughly tested.” After three months, the new website was launched. This was popssible because of the existing frameworks Iquality uses.
CED always tries to exceed expectations and that is what Iquality delivers in our collaboration over and over again.Martine Langerak, Manager Marketing & Communication at CED Group
Ranking in Google
During the website development process, it became clear that the URL structure was going to change. If this is not properly arranged, this has consequences for the ranking of the website in search engines. Therefore, it was important that the old URLs were properly redirected to the new URLs. Because this was taken into account in the development process, the migration went well and the ranking in Google and other search engines was maintained.
A flexbile website
The new SOS International website consists of separate components. This way, content managers are able to choose how the page should look. All visible components have been separated and can be used in random order. Iquality created a style guide including all available components and how they should be used. This way we make sure the look-and-feel of the website stays consistent.