User experience

From UX strategy to a successful product

In our design process, we go through several steps. Whether all are necessary depends on the project. Sometimes, we simply want to enhance an existing solution.

1. What are the needs of your customers and what do you aim to achieve with a digital solution?
We map this out in a UX Strategy Blueprint. This provides guidance throughout the process and gives you insight into the why of this investment.

2. Where are the opportunities to improve your product or service?
Depending on the project and complexity, we map out how certain processes are interconnected and what dependencies exist, both on a human and technological level. A customer journey map or a service blueprint serves this purpose.

3. Initial ideas and validation with users
This might involve a prototype, a few sketches, or a fully developed prototype. We present these to users and other stakeholders for validation. This ensures that what we will build later will genuinely add value.

4. Final design and development
The project takes further shape and comes to life. A final visual design and seamless handover to our developers, as they too influence the User Experience. For larger projects, we utilize a design system, and for smaller projects, we ensure we maintain a uniform approach.

5. Launch
Before launching anything, we test and verify the solution, and assist with communication to the users.

6. Continuous improvement based on data
A digital solution is never complete. There are always aspects that can be improved and made more efficient to truly contribute to your business objectives, such as different user needs or new technology. The use of data is essential for this. We monitor and analyze your solution based on a measurement plan in which the objectives, as outlined in the UX Strategy Blueprint, are made concrete. Gradually, we make your solution better and better.