The assignment
Build a lead generation foundation that can be handed over to a permanent team.
6 months | 32–40 hours/week | Nijmegen / hybrid |Start within 4 weeks
Both interim employment and freelance/hourly arrangements are negotiable.
Iquality is a digital development partner (founded in 1994, 70 colleagues) that designs, develops, and manages platforms and applications for clients such as DLL, Vitens, Ayvens Bank, and Damen Shipyards. In addition, we have Purple Unity, our own SaaS product for asset data collaboration, already used by Damen and DLL and currently in the next phase of product-market fit development.We recently defined a new marketing and sales strategy built around three value streams (Financial Services, Government & Utilities, Asset-Intensive Industries) and a service model focused on Solution, Service, and Quality.
What’s currently missing is the part of the marketing foundation that consistently generates leads. That’s why we are looking for a highly experienced interim Marketing Lead who combines strategy, IT domain expertise, and hands-on online execution. This is not an interim “gap-filling” role until we hire someone permanently.
We are looking for a builder with a clear mission: to establish a working marketing foundation within six months that can be successfully transferred to a permanent team.
You...
- are ultimately responsible for marketing-driven lead generation, from strategy through execution.
- translate propositions into measurable B2B campaigns (enterprise / complex IT environments).
- act as the bridge between marketing, sales, product, and development. You understand how software is built and sold, what long enterprise buying cycles look like, and how to translate technical propositions into commercial value.
- understand both the technical context and customer-side IT challenges and know how to convert them into marketing that delivers commercial results. You operate at both strategic and tactical levels, while also being hands-on in the tooling yourself (HubSpot, ABM, campaigns). Success is not measured by plans, but by working funnels and SQLs delivered to sales.
Must-haves
- 8–10+ years of B2B marketing experience, with a substantial part in:
- software development
- IT services
- SaaS
- consultancy - Proven experience with:
- complex B2B propositions (not e-commerce/B2C)
- marketing-to-sales funnels that actually generate SQLs - Strategically strong, but also hands-on.
- Experienced in:
- ABM
- go-to-market strategy
- positioning - Experienced with:
- LinkedIn Ads (among others)
- marketing automation
- conversion optimization - Extensive HubSpot experience:
- self-configured workflows
- lead scoring
- dashboards
- attribution - Affinity with software and architecture:
- you understand and can communicate about concepts such as API-first, headless, and composable architecture - Experience collaborating with developers, product owners, and sales teams
- Used to building a marketing function, not just managing one
- Works in a transferable way: documents processes, creates structure, and does not leave behind a “black box”
- Available 32–40 hours/week, starting within 4 weeks
- Fluent in Dutch and English
Interested?
Please send your CV and a short motivation letter (max. 1 page) describing at least two comparable IT/software build assignments, including:
- your role,
- strategic choices,
- and concrete results achieved.
