LEASIT - A contemporary, fast converting website with clear proposition

LEASIT excavator

Introduction

LEASIT live

During the past months, leaseloket.nl has transformed itself into a contemporary, fast converting website with a clear proposition. Offering simple and flexible lease solutions within just a few clicks, without unpleasant hindsight surprises. Meet LEASIT: the result of a successful project executed by the multidisciplinary Iquality DLL team.

Highlights

  • By order of DLL and in collaboration with design agency 0930 from Amsterdam, Iquality developed website leasit.nl.
  • The tool was developed within time and budget using the Scrum method.
  • DLL has opted to deliver a minimum value product (MVP) as soon as possible.

About LEASIT

LEASIT provides entrepreneurs with financial room. With simple, flexible and advantageous lease solution, LEASIT helps entrepreneurs realise their ambitions. And all this online. Using the website, entrepreneurs can calculate their monthly amount within just a few clicks, without any unpleasant hindsight surprises. LEASIT is a trade name of De Lage Landen Vendorlease B.V, part of the Rabobank Group.

Easy accessibility

The introduction of LEASIT meant that the website had to move from leaseloket.nl to leasit.nl. During the URL migration, the Google PageRank - i.e. link value - was maintained. The website is fully responsive, so users can open and use the website on every device - mobile phone, tablet or PC. The concept of LEASIT was created in such a way that people can receive an answer to their question within just a few steps. Since the launch of the website, online requests were made within 24 hours.

Closer collaboration

The introduction of LEASIT meant that the website had to move from leaseloket.nl to leasit.nl. During the URL migration, the Google PageRank - i.e. link value - was maintained. The website is fully responsive, so users can open and use the website on every device - mobile phone, tablet or PC. The concept of LEASIT was created in such a way that people can receive an answer to their question within just a few steps. Since the launch of the website, online requests were made within 24 hours.

Discovering, making and using

During the build of the website, DLL ordered usability tests to be performed. This already yielded several points for improvement during the test phase. These have been included in the backlog and will be implemented during following releases. When going live, the test will be performed again in order to further improve the user ease of the website. DLL also uses the website to quickly gain insight into its visitors' behaviour. By testing with various content, they try to optimally convert the website.

Iquality employee Christian Haverkamp

I like this approach

contact Christian

Christian Haverkamp was intensively involved in all developments. He can tell you all about it with great enthusiasm. Want to know more? Don't hesitate to contact him.

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